![]() On May 2, 2016, Vimeo announced the acquisition of VHX, a platform for premium over-the-top subscription video channels. In 2015, Vimeo got rid of their advanced searches feature that allowed searching for detailed parameters such as minimum and maximum video duration, view-, like- and comment counts and more. In March 2017, Vimeo introduced 360-degree video support, including support for virtual reality platforms and smartphones, stereoscopic video, and an online video series providing guidance on filming and producing 360-degree videos. Streaming of 4K content launched the following year, along with adaptive bitrate streaming support. In December 2014, Vimeo introduced 4K support, though it would only allow downloading due to the low market penetration of 4K displays at the time. In 2010, Vimeo introduced their equivalent of YouTube XL, named “Couch Mode”. Until then, all new uploads were subject to the rule, but machinima videos with a story of their own were still permitted. (Existing gaming videos that had been posted on the site were deleted on September 1, 2008.) The ban was lifted, however, in October 2014. Vimeo cited several reasons, such as the unusually long duration of gaming videos, which compromised transcoder wait times. On July 21, 2008, Vimeo announced it would cease hosting gaming videos. In 2017, IAC promoted then general manager Anjali Sud as the CEO. She served as CEO until March 19, 2012, when Kerry Trainor joined Vimeo as CEO. In January 2009, Dae Mellencamp joined IAC as general manager of Vimeo. IAC purchased Vimeo in August 2006, as part of its acquisition of Connected Ventures. Vimeo is also an anagram of the word movie. ![]() The name Vimeo was created by Lodwick, as a play on the words video and me. We are a B2B solution, not the indie version of YouTube.” Vimeo did not respond to The Verge’s request for comment.Vimeo was founded in November 2004 by Jake Lodwick and Zach Klein. ![]() In a letter to shareholders in February, Sud spells the shift out in black and white: “Today we are a technology platform, not a viewing destination. Vimeo CEO Anjali Sud has talked at length about this strategy shift, telling The Verge last year that the goal is to be a software company for businesses of “all sizes.” But in Vimeo’s 2021 Q4 earnings report, the focus is on the corporate clients, with Sud highlighting that some of the largest companies in the world are buying Vimeo’s products. Over the past four to five years, Vimeo has made a hard pivot away from being the YouTube alternative that van Baarle and other video creators originally signed up for. The ultimatums to indie video creators come as Vimeo is shifting focus toward large corporate clients - leaving longtime Vimeo users to scramble for an alternative. Several Patreon creators have received the same message from Vimeo in recent months, causing a tailspin of confusion and panic over potentially losing their video work. Van Baarle is far from alone in her experience. “I’ve never had it where a platform reached out to me and was like, ‘Pay up, or get off our platform,’ basically,” she says. She was given a week to upgrade her content, decrease her bandwidth usage, or leave Vimeo. Her bandwidth usage was within the top 1 percent of Vimeo users, the company said, and if she wanted to keep hosting her content on the site, she’d need to upgrade to a custom plan. So the notice Vimeo sent van Baarle on March 11 shocked her. Her most viewed video has around 815 views. “But I thought, well, it’s a quality platform.” She’s uploaded 117 subscriber-only videos so far, and each one only gets around 150 views on average, van Baarle says. “I was already paying $200 a year, which I think is pretty expensive,” van Baarle says. ![]() When van Baarle started making subscriber-only Patreon content in 2020, Vimeo seemed like the best option for hosting her videos - Patreon itself didn’t offer video hosting, and YouTube didn’t have the same features to protect her work, like controlling where her videos could be embedded. Lois van Baarle, a digital artist based in the Netherlands, joined Vimeo 13 years ago as a student studying animation, back when it was still an indie creator platform.
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